SOFTSWISS, a global technology provider with more than 15 years of iGaming experience, has unveiled the Sportsbook Budget Calculator — a free online tool designed to help operators forecast the costs involved in launching and operating a sports betting business in 2025.
The interactive calculator delivers a 12-month financial projection based on user-defined parameters, offering both new entrants and seasoned operators a data-driven foundation for strategic decision-making.
Developed to offer transparency around the real costs of entering or scaling within the sports betting space, the tool breaks down estimated expenses across three core areas:
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Pre-launch costs – such as licensing, development, and setup
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Operational expenses – including platform fees, staffing, marketing, and infrastructure
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Revenue projections – calculated to provide a realistic picture of profit and loss
By adjusting variables such as legal fees, software acquisition, team size, and average revenue per user (ARPU), users can generate a tailored projection aligned with their business model. A streamlined version of the tool is also available for users seeking a high-level estimate based on just four key inputs — ideal for early-stage planning.
For more in-depth analysis, users can request a downloadable spreadsheet pre-filled with their data directly from the same page.
“Our goal is to bring clarity to the complex process of launching a sportsbook,” says Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook. “With this calculator, we want to empower businesses of all sizes to explore new opportunities with confidence, using a data-informed approach. Whether you’re entering a new market or evaluating a vertical expansion, understanding your potential investment and return is critical.”
The launch of the Sportsbook Budget Calculator marks another step in SOFTSWISS’s ongoing mission to support the iGaming industry with practical, accessible tools. Previous initiatives include the iGaming Software Playbook — a guide to building or buying iGaming software — the iGaming in South Africa market overview, and the company’s annual iGaming Trends report.
The Sportsbook Budget Calculator is available now, free of charge, via the SOFTSWISS website.
