TodaySunday, July 12, 2026

XRP (CRYPTO: XRP) Tumbles 70% From Highs As Value Flows To Ripple Instead

Despite a wave of positive regulatory developments, XRP has fallen sharply and now trades dangerously close to the $1 price level.

The token is down 70% from its highs reached roughly a year ago, a steep decline that has left many investors questioning whether a recovery is realistic.

At this time last year, XRP looked like a cryptocurrency on the verge of going absolutely ballistic, fuelled by newfound regulatory clarity and growing mainstream interest in blockchain payments.

Ripple, the company behind the XRP token, spent nearly five years under a cloud of regulatory uncertainty stemming from a long-running legal battle with the SEC before finally settling the case last August.

Since the settlement, good news has continued to flow, including the successful launch of new spot XRP ETFs, which proved to be an immediate smash success even as investors pulled money out of Bitcoin and Ethereum ETFs.

On the international front, Ripple recently secured full Markets in Crypto-Assets (MiCA) licensing in Europe, allowing it to offer payment products across 30 European countries.

Ripple could also benefit significantly from the new Digital Asset Market Clarity Act in the United States, a comprehensive piece of crypto legislation that could be signed into law as soon as this summer.

Despite all of this, investor enthusiasm for the XRP token itself remains notably absent, with analysts pointing to a lack of retail interest and growing competition from legacy payment rivals now pushing into digital assets and blockchain technology.

A key concern is that all the value appears to be flowing to Ripple rather than to XRP token holders, with Ripple now commanding a valuation of $50 billion while XRP stagnates.

Many of XRP’s core functions can now be performed by stablecoins, and token holders capture very little of the economic value that flows through the XRP blockchain ledger.

This dynamic raises the prospect that XRP could be a classic value trap, meaning it is cheap for a reason rather than representing a genuine buying opportunity.

Even after such a sharp pullback, the token may not carry enough upside to justify an investment in 2026, particularly with numerous other cryptocurrencies trading around the $1 level offering competing narratives.

For contrarian investors, the budget price point and the possibility of the next crypto bull market may be tempting, but the structural challenges facing XRP appear difficult to dismiss.

Until the economic value generated by the XRP ledger begins flowing back to token holders rather than to Ripple, the case for loading up on XRP remains difficult to make convincingly.

Jordan Hayes

Jordan Hayes is a seasoned business reporter at iBusiness.News, specializing in market trends, corporate developments, and financial technology. With a keen eye for detail and a passion for breaking down complex business topics, Jordan delivers insightful coverage that keeps readers informed and ahead of the curve.

Before joining iBusiness.News, Jordan contributed to several financial publications, honing expertise in global markets and emerging industries.