Sporting Risk, experts in betting, forecasting, and analytics in sport, have established a new content agreement with Amelco, a leading sports betting and platform provider.
This strategic partnership aims to deliver an advanced sports betting package to Amelco’s partners. A tailored suite of services will enhance Amelco’s presence in key markets such as Europe, the UK, South Africa, and North America. Known as one of the world’s leading sportsbook and platform providers, Amelco collaborates with notable names like Fanatics, Hard Rock Bet, Entain, BET99, and Flutter Entertainment.
The package includes coverage of top-flight football leagues, offering 42 player markets, 16 team markets, and 14 match markets, all combinable in a limitless number of pre-canned Betbuilders. These can be price-boosted and displayed with stats-driven BetPrompts to provide end customers with rationale and context for their bets. Sporting Risk manages every element from market creation to settlement, including lineup management and dynamic pricing adjustments.
Additionally, Amelco will gain access to essential football competitions, including premier European domestic leagues, the Champions League, and the Europa League. The partnership emphasizes specialist content for top-tier leagues from Japan, the English Premier League, South Africa’s Premier Division, and Japan’s J1 League.
Amelco will leverage Sporting Risk’s advanced User Interface (UI), enabling immediate pricing changes and product manipulation. The trading tool provides the capability to apply custom rules to various market segments, categorized by leagues, bet types, teams, players, and specific props, implemented both manually and through an API.
Sporting Risk guarantees a streamlined and flexible integration process for partners, reducing resource requirements and accelerating the timeline for going live.
Andy Phillips, SportingRisk.com CCO, commented:
“Our predictive modelling and sports analytics capability complement Amelco’s premier sports betting offering perfectly. We specialize in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.”
Brandon Walker, Head of Business Development at Amelco, added:
“We’re delighted to be teaming up with Sporting Risk to boost our selection of player props and interval-based betting markets. Sporting Risk has developed some of the industry’s most sophisticated pricing models available — which we’re incredibly pleased to bring into our platform and trading solutions.”
