TodayFriday, August 28, 2026

Greggs (LSE: GRG) Shares Rise 15% In A Year But Long-Term Investors Still Nursing Heavy Losses

Greggs (LSE: GRG) has delivered a 15% share price gain over the past year, offering some relief to investors after a turbulent stretch for the British bakery chain.

Despite that recent recovery, Greggs shares have lost two-fifths of their value over the past five years, making it a painful holding for longer-term shareholders.

The 15% annual gain is only marginally better than the 14% rise recorded by the FTSE 250 index over the same period, of which Greggs is a member.

A £3,000 investment in Greggs shares one year ago would now be worth approximately £3,450, reflecting modest but meaningful capital appreciation for recent buyers.

Capital gains are not the only consideration for shareholders, however, as the company’s dividend yield currently sits at 3.8%, ahead of the FTSE 250 average of 3.2%.

Someone who invested £3,000 in Greggs a year ago should now be earning roughly £130 per year in passive income thanks to Greggs dividends.

Last summer’s surprise profit warning, triggered by hot weather dampening customer demand, sent the share price sharply lower and rattled investor confidence in the stock.

Some investors treated that sell-off as a buying opportunity, citing the company’s underlying profitability and its ongoing expansion through new shop openings.

The past year has not been without further turbulence, as an initially strong 20% two-day surge following interim results has since partially reversed, with the share price subsequently falling 11%.

That still leaves the stock trading above where it was before those results were published, though questions remain about whether the current valuation reflects fair value.

At 14 times earnings, the share is not widely considered a screaming bargain, but its strong brand, proven business model, and large shop estate support a case for long-term ownership.

Analyst Christopher Ruane, who owns shares in Greggs, noted he sold part of his position following the results, writing that “I sold some of my Greggs shares following the results to bank some profits precisely because I felt the reaction looked overdone.”

Ruane added that he is “content to hang onto my remaining stake as a big enough investment for now” and has no immediate plans to buy additional shares.

Warm summer temperatures across parts of Britain continue to pose a near-term risk, as heat tends to reduce consumer appetite for the hot food and drinks that drive Greggs sales.

Ruane said he prefers “to wait until the summer is firmly over to learn what if any impact it has had on Greggs’ sales” before making any further investment decisions.

The medium-term outlook for the stock remains mixed, with ongoing shop expansion supporting revenue growth but cost pressures and weather sensitivity creating recurring uncertainty for investors.

Jordan Hayes

Jordan Hayes is a seasoned business reporter at iBusiness.News, specializing in market trends, corporate developments, and financial technology. With a keen eye for detail and a passion for breaking down complex business topics, Jordan delivers insightful coverage that keeps readers informed and ahead of the curve.

Before joining iBusiness.News, Jordan contributed to several financial publications, honing expertise in global markets and emerging industries.