Apptopia has released a new report examining daily active user trends across major online sportsbooks and prediction markets through the first week of the NFL season.
The report covers DraftKings, Flutter Entertainment (FLUT), Caesars Entertainment (CZR), MGM Resorts International (MGM), Kalshi, and Polymarket, offering a comparative look at engagement data.
According to Apptopia, NFL Week 1 drove more daily active users for online sportsbooks than the World Cup did at its peak, a notable benchmark for the industry.
The report focuses on three core metrics: daily active users, average sessions per DAU, and cross-app usage patterns across online sportsbooks and prediction markets.
Apptopia began tracking this segment during the World Cup and has continued its coverage through the start of the current NFL season, measuring shifts in user behavior over time.
Cross-app usage data helps reveal how consumers move between competing platforms, which is a key indicator of brand loyalty and market share dynamics within the sportsbook space.
The report also examines which user segments are churning and how engagement patterns may signal broader business performance for the companies tracked.
Apptopia operates a proprietary consumer panel of 15 million devices, which it uses to track engagement and cross-app behavior across publicly traded companies and their competitors.
The company positions this data as an early indicator of consumer trends that can affect company revenues, giving institutional investors a potential edge ahead of earnings announcements.
Apptopia serves as the flagship mobile data provider for Bloomberg and is the leading mobile data provider for YipitData, giving its reports wide distribution among financial professionals.
The timing of the NFL report is significant, as the league’s opening week consistently represents one of the largest single-week spikes in sports betting activity across the United States.
With regulated sports betting now active in a majority of U.S. states, the competition among sportsbook apps for user attention and daily engagement has intensified considerably in recent years.
