TodaySaturday, September 19, 2026

Tesla (TSLA) Robotaxi Event Falls Flat As GPT-6 Rolls Out To Enterprise Customers

Tesla’s (TSLA) much-hyped robotaxi event drew widespread confusion after the company held a low-key gathering with no livestream and no appearance from Elon Musk.

Motley Fool contributors Travis Hoium, Lou Whiteman, and Jon Quast dissected the event on the Motley Fool Hidden Gems Investing podcast, recorded September 4, 2026.

Lou Whiteman summed up the night bluntly, saying the event “could have been an email thing” and “could have been a press release.”

Whiteman noted that Musk “didn’t even show up” and “barely had the energy to live-tweet it,” doing just “one retweet or so” during the entire event.

Jon Quast offered a more measured take, arguing that Tesla may have intentionally downplayed the moment given that this is a slow rollout rather than a full national launch.

Travis Hoium pointed out that Tesla has been talking about the robotaxi concept since roughly 2018 or 2019, yet competitors like Waymo are now scaling fleets and cutting hardware costs dramatically.

Rumored autonomous vehicle hardware costs have reportedly fallen from around $150,000 down to approximately $20,000, suggesting the cost advantage Tesla once promised investors may be eroding.

Quast pushed back against writing Tesla off entirely, comparing the brand’s consumer appeal to Apple’s “I’m a Mac, I’m a PC” campaigns, which built perception rather than just product superiority.

Whiteman acknowledged Tesla could still produce a compelling product but argued these secretive events do little for investors when Waymo vehicles are already visible on public roads in significant numbers.

The panel also discussed Tesla’s earlier promise that other automakers would eventually license its Full Self-Driving software, a thesis that has not materialized as of 2026, with the industry largely moving in separate directions.

Turning to artificial intelligence, OpenAI announced the rollout of GPT-6 to select enterprise customers, with the company describing the model as capable of tasks like “filling out online forms, updating customer records in a CRM, and organizing your calendar.”

Quast was skeptical of broader AGI claims, saying that if it truly were artificial general intelligence, “we’re going to know it when we see it,” calling the framing a signal that this milestone has not arrived.

Whiteman quipped that the AGI marketing language tells him the company still wants to do an IPO, adding that enterprise customers are increasingly finding cheaper, trailing AI models sufficient for their productivity needs.

The panel noted that companies like Duolingo and Uber have both shifted toward lower-cost or open-weight models, suggesting frontier model spending growth may slow considerably through 2027.

Adobe (ADBE) also came up, with the company announcing a new CEO from within its ranks while David Wadhwani, the executive responsible for Photoshop, Premiere, Acrobat, and Firefly, unexpectedly announced his departure.

Quast expressed suspicion about the move, noting Wadhwani said “this is a rare moment when technology changes, not just what we build, but how companies are built,” suggesting he may be headed to a competing AI venture.

Whiteman noted Adobe shares were down 7% following the news, though broader software stocks were also lower, and pointed to the stock trading at roughly 11 times expected earnings as a potential value argument.

Looking out ten years, the panel debated which company would lead in autonomous miles driven, with Quast backing Tesla’s manufacturing scale and Whiteman favoring a commoditized model similar to how Mobileye dominates Level 1 driver assistance today.

On AI model leadership, both Whiteman and Quast suggested Alphabet and Meta are better positioned for the long run than standalone labs like OpenAI or Anthropic, which may not survive as independent businesses without diversified revenue.

The broader investment theme emerging from the conversation was that artificial intelligence looks increasingly like a sustaining innovation rather than a disruptive one, pointing toward existing players like Walmart, Amazon, and Shopify as likely long-term winners in the commercial landscape.

Jordan Hayes

Jordan Hayes is a seasoned business reporter at iBusiness.News, specializing in market trends, corporate developments, and financial technology. With a keen eye for detail and a passion for breaking down complex business topics, Jordan delivers insightful coverage that keeps readers informed and ahead of the curve.

Before joining iBusiness.News, Jordan contributed to several financial publications, honing expertise in global markets and emerging industries.