Aston Martin is expanding its SUV lineup with the DBX GT, a high-performance luxury vehicle priced at approximately $260,000 pre-tax in the United States.
The new model features a 4.0-litre twin-turbo V8 engine capable of reaching 60 mph in just 3.1 seconds, with a top speed of 193 mph.
The DBX GT was unveiled at the opening of Aston Martin’s new flagship store in London, marking a significant moment for the storied British automaker.
CEO Adrian Hallmark described the vehicle as “the most elegant DBX that we’ve built,” emphasizing its refined interior and luxury-oriented character despite its performance credentials.
Hallmark confirmed the UK price sits at 207,000 pounds, translating to around $260,000 in the US market even after accounting for current tariffs.
The SUV segment represents a critical pillar in Aston Martin’s broader recovery plan, with Hallmark noting that luxury SUVs account for more than half of all luxury car sales globally.
“So to be successful there is very important for Aston Martin in our transformation,” Hallmark said, underlining the strategic weight the DBX line carries for the company.
Hallmark indicated that the company is beginning to see positive momentum, saying investors “should start to see this year already, the green shoots of positive cash generation and positive profit for the first time in a number of years.”
The turnaround has not come without pain, as the company has cut roughly 20% of its workforce across two rounds of redundancies, though Hallmark stated there is “no intention to reduce further.”
Aston Martin has also dropped out of the FTSE 250, adding urgency to the brand’s efforts to build a business model that “generates cash rather than consumes cash,” according to Hallmark.
On the question of electric vehicles, Hallmark was clear that combustion engines will dominate Aston Martin’s sales mix for the foreseeable future, stating the company does not “need to have a battery electric vehicle until just before 2035.”
“The vast majority of our business will be combustion engines with some degree of electrification before we get to 2035,” Hallmark said, distinguishing Aston Martin’s path from rivals like Bentley and Range Rover who have committed to electric SUVs sooner.
The company’s Formula One program, featuring drivers Alonso and Stroll who have both re-signed for 2027, remains central to Aston Martin’s global brand-building efforts.
Hallmark called F1 “one of the most powerful tools in the world for any company,” framing the racing program as a key awareness driver even as the team continues through what he described as “a learning season.”
“Winning is the number one objective for the Aston Martin Aramco Formula One team,” Hallmark added, signaling that competitive ambitions remain firmly intact alongside the company’s commercial recovery.
