Today, on January 15, SOFTSWISS, an international tech company with over 15 years of iGaming expertise, marks the 7th anniversary of its affiliate marketing platform, Affilka, while spotlighting key milestones and innovations.
Launched in 2018, Affilka by SOFTSWISS has rapidly become a leading affiliate management platform in the iGaming sector. Now celebrating seven years, the platform supports over 440 brands, with a remarkable 37% increase in the number of iGaming operators using it in the past year.
Equipped with cutting-edge tools such as the newly introduced Geo-Distributed Redirect feature, Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing, the platform continues to align with modern affiliate marketing trends, ensuring efficient affiliate program management and enhanced operational performance.
User Experience Optimisation with Geo-Distributed Redirect
The Geo-Distributed Redirect feature enhances user experience by reducing friction in customer journeys. With seamless and rapid redirects accelerated by 2.5 to 5 times, this innovation boosts user engagement, lowers bounce rates, and drives conversions.
Simulated tests in one region showed response times reduced from 1.5 seconds to 300–500 milliseconds, among the fastest rates in the industry. This improvement has increased successful user visits to casino sites by 3.5% to 7%, leading to higher registrations and deposits.
Comprehensive Reporting for Data-Driven Insights
Affilka provides near real-time comprehensive reports, empowering operators and affiliates with actionable data. This tool enables quicker adjustments to marketing strategies, attracting higher-quality traffic and maintaining a competitive edge in the industry.
Flexible Commission Constructor for Tailored Strategies
Affilka’s Flexible Commission Constructor meets the growing demand for customisable commission structures. Affiliates and operators can create bespoke CPA, RevShare, Hybrid, and other models, ensuring alignment with diverse performance metrics and business goals.
Built-in Payment Processing for Streamlined Operations
Global expansion in the affiliate industry necessitates secure, multi-currency payment solutions. Affilka integrates popular payment systems like Neteller, Skrill, Cryptoprocessing, and bank transfers, ensuring timely payouts and fostering trust among affiliates. This functionality enhances operational efficiency and boosts affiliate satisfaction.
Looking Ahead to 2025
Anastasia Borovaya, Head of Affilka by SOFTSWISS, shared upcoming plans:
“We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform. We will also continue to focus on optimising traffic delivery, load balancing, and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”
Cohort Analysis will offer deeper insights into player behaviour over time, while Traffic Reports will provide detailed data on user activity, including country, device, and operating system information.
Meet Affilka at iGB Affiliate
The Affilka team looks forward to engaging with partners and customers at iGB Affiliate on January 21–22 in Barcelona. Visitors can book a meeting at stand C10 via the provided link to explore collaboration opportunities.
