The SOFTSWISS Game Aggregator, known for its industry-leading aggregation technology, has expanded its reach by partnering with game publisher Ready Play. This direct integration seeks to broaden the content offering with a varied choice of immersive and engaging slot games, therefore strengthening its position in the global iGaming industry.
Ready Play’s 20-year pedigree and accreditation with the Alderney Gaming Control Commission (Channel Islands) open up new opportunities for current SOFTSWISS Game Aggregator customer brands. These two seasoned market leaders are committed to providing complete support to customers and producing an unforgettable gaming experience for gamers.
Ready Play distinguishes itself by internally designed novel elements such as the gamified slots ‘Reel Bingo’ and ‘Snakes & Ladders’, which bring an extra degree of excitement to the player experience. What distinguishes these traits is their base in extensive statistical data and analysis. The shared commitment to using research and analysis to improve user experiences provides a strong foundation for both the provider and the Game Aggregator, strengthening their collaborative cooperation.
During the content creation stage, Ready Play tests games with actual players. This strategy allows the supplier to create a really unique gaming experience, collect valuable feedback, and modify its goods accordingly. This technique is consistent with the concept of the SOFTSWISS Game Aggregator, which performs thorough research within its customer base to provide the most remarkable offers on the market
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, remarks:
“The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”
Grant Benson, Commercial Officer of Ready Play, expresses:
“We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”
