SOFTSWISS, a leading technology expert with a rich history of over 15 years in delivering cutting-edge solutions for the iGaming industry, has unveiled its 2024 Sports Betting Calendar. This resource, meticulously compiled by the product team, features 56 key sports events in a single, easily accessible file offered at no charge.
The significance of sports events in the marketing strategies of sports betting operators cannot be overstated, often acting as a driving force for boosting player participation and engagement. The strategic timing of sportsbook launches or enhancements to coincide with major sports events capitalizes on the surge of interest and enthusiasm from sports enthusiasts.
In the previous year, the top contributors to Gross Gaming Revenue (GGR) growth included esteemed leagues and competitions such as:
- NBA
- The Premier League
- Serie A
- UEFA Champions League
- Bundesliga
These competitions attract significant attention and engagement from fans, leading to a marked increase in betting activities across numerous platforms.
Alexander Kamenetskyi, the Head of SOFTSWISS Sportsbook, shared insights:
“These tournaments invariably capture the audience’s interest. Nevertheless, we consistently advise operators to spread bets across a broad spectrum of events and sports to mitigate financial risks tied to the results of specific games. This rationale guided our decision to include more than 15 sports categories in the Sports Betting Calendar, encompassing key esports tournaments, enabling operators to broaden their strategies. By tailoring promotions and offerings to coincide with various marquee events, operators can ensure more stable revenue flows through careful optimization.”
The ripple effect of major sports events goes beyond sportsbooks, impacting diverse facets of the gambling industry, including casino operations.
The team behind SOFTSWISS Sportsbook has noted significant shifts in betting patterns during pinnacle events like the FIFA World Cup, with casino betting experiencing a dip of 10–20%. This highlights the extensive influence of sports events on consumer choices and behaviors, as focus shifts to major sports contests.
Representatives from SOFTSWISS Sportsbook will delve deeper into strategies for launching and promoting sportsbooks at the upcoming SiGMA Africa Summit 2024, located at Stand 25S.
