The SOFTSWISS Casino Platform, an award-winning software for online casinos, has released impressive results from its Referral System. In Q2 2024, the number of referred users surged by 219% compared to Q1 2024.
The implementation of the Referral System grants operators full control over referral bonus rules and the sum of welcome rewards, creating attractive conditions for new players. This flexibility has significantly boosted key metrics, with deposits from referred players increasing by 251% and Gross Gaming Revenue (GGR) rising by 452% in Q2 2024 compared to the previous quarter.
In addition to financial success, the Referral System has undergone several important updates. A major enhancement is the introduction of Duplicate Protection, which aims to reduce the risk of bonus abuse.
Another notable update enhances the management of referred players in the back office, allowing operators to utilize advanced grouping and filtering capabilities. This update enables operators to process bulk activities on players, such as sending emails, issuing various bonuses, managing payment systems, and more.
Daria Avtukhovich, Head of SOFTSWISS Casino Platform, comments:
“With the high average cost of acquiring a new casino player, the Referral System has saved our partners hundreds of thousands of euros. Additionally, referral audiences usually show higher trust and similar behaviour patterns to existing players. We encourage our partners to promote the Referral System to attract a more qualified audience for free.”
The free ebook by SOFTSWISS, ‘How to Market an Online Casino’, highlights high player acquisition costs as one of the biggest challenges for operators. Besides identifying major challenges for operators in 2024, the ebook provides a detailed breakdown of ten marketing channels and tactics designed to help lower the average cost per user engagement, among other benefits.
Businesses operating on other platforms can seamlessly migrate to the SOFTSWISS Casino Platform. Recently, SOFTSWISS transitioned a major operator with over a million players to its platform in just five hours.
Additionally, operators can start a new project with the Turnkey Casino Solution from SOFTSWISS. This comprehensive package includes games, sports betting, casino operations, and an affiliate management system.
