SOFTSWISS, a leading global tech company with over 15 years in the iGaming industry, has introduced a groundbreaking Geo-Distributed Redirect feature within Affilka by SOFTSWISS, designed to improve user engagement and boost conversion rates by minimizing redirect times.
This innovative feature routes users to target landing pages through the nearest regional clusters, enabling a geo-optimized infrastructure that reduces redirect times, enhancing the likelihood of successful website visits from referral links. This feature is built for seamless scalability, enabling high performance across multiple regions worldwide.
Affilka by SOFTSWISS reports that redirect durations have been cut by 2.5 to 5 times with the new feature. In one region, simulated tests indicated a decrease in redirect times from 1.5 seconds to just 300-500 milliseconds, offering one of the fastest market responses. This enhancement has led to a 3.5% to 7% increase in users successfully accessing casino sites, contributing to higher registrations and deposits.
Beyond improving conversion rates and accelerating redirect speeds, the Geo-Distributed Redirect feature enhances fault tolerance and reliability globally. The system dynamically reroutes traffic to alternative resources during unforeseen challenges, ensuring uninterrupted service for users.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, expressed enthusiasm about the launch:
“With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Complementing this feature, SOFTSWISS has released the Casino SEO Audit: The Ultimate Guide, a comprehensive resource for operators seeking to increase visibility in iGaming projects. This guide offers SEO and affiliate marketing insights to optimize project promotion.
SOFTSWISS looks forward to showcasing the Geo-Distributed Redirect feature and other product innovations at the upcoming SiGMA Europe Expo. Interested partners can schedule a meeting with representatives at stand 2145 via the contact form.
