SOFTSWISS, a prominent tech provider with over 15 years of expertise, has announced that its cutting-edge affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate event, unveiling exciting new features.
iGB Affiliate 2025 is set to take place on January 21-22 at Fira Gran Via Barcelona, Spain. The event will bring together over 200 companies and more than 8,000 attendees from across the globe.
Returning with a stand for the second consecutive year, Affilka by SOFTSWISS will showcase its latest advancements and share its remarkable 2024 achievements. The platform currently supports over 410 brands, with more than 40 added in Q3 2024 alone, and has welcomed over 100 new brands since the beginning of the year.
Key growth metrics underline the platform’s success in boosting affiliate marketing within the iGaming sector. During the first three quarters of 2024, new affiliate account registrations surged by 39.6% compared to the same period in 2023. New player registrations climbed by 62.7%, while unique clicks on referral links grew by 8.9%.
These numbers highlight the growing importance of affiliate marketing in driving iGaming projects forward. According to the iGaming Trends 2025 Report, affiliate marketing—alongside SEO enhancements, paid advertising, and influencer collaborations—remains a critical strategy for marketing promotion.
Affilka by SOFTSWISS continues to enhance its platform with features designed to improve user experience. The recently launched Geo-Distributed Redirect feature has significantly reduced redirect times, cutting them by 2.5 to 5 times. Testing showed a time decrease from 1.5 seconds to 300–500 milliseconds, leading to a traffic boost of 3.5% to 7%, alongside increased registrations and deposits. This innovation enhances reliability, fault tolerance, and seamless traffic rerouting during disruptions, delivering a faster, more dependable experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented:
“We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas.”
