Boomerang, the Official Regional Betting Partner of AC Milan in Europe, proudly celebrates the legendary football club’s 125th anniversary. Launching its partnership with the iconic Rossoneri during this milestone year has been an honor and a significant milestone for the company.
This collaboration has served as a catalyst for Boomerang’s growth in the sports business sector, driving remarkable achievements in its sports betting operations. Over the past year, Boomerang’s sports betting segment has experienced an impressive fivefold (5x) growth.
The first six months of this partnership have been marked by several key milestones:
- Launch of the Partnership in July: This strategic collaboration garnered attention across the sports and iGaming industries, solidifying Boomerang Bet’s position as a global leader in sports betting.
- Support from AC Milan Legends at SiGMA Europe 2024: AC Milan icons Massimo Ambrosini and Serginho added star power to Boomerang Partners’ presence at the event. Their autograph and photo sessions attracted large crowds, and they personally presented tickets to AC Milan home matches to lucky raffle winners.
- Promotional Campaigns: Exciting AC Milan-themed merchandise and activities provided unforgettable fan experiences. At four major events — iGB in Amsterdam, SiGMA East Europe in Budapest, SBC in Lisbon, and SiGMA Europe in Malta — 10 lucky fans won tickets to matches at San Siro, with some already enjoying the thrill of live football. Additionally, Boomerang distributed over 500 AC Milan jerseys to top partners.
Reflecting on the partnership, Vitalii Prokofev, CEO of Boomerang Partners, stated:
“Boomerang Partners is honored to work alongside AC Milan, seven-time European Cup/UEFA Champions League winner, 19-time Italian champion, and winner of numerous other trophies. The company looks forward to expanding this partnership through ambitious projects. Together, we want to inspire and engage fans worldwide. We aim to set new standards in sports and entertainment.”
As Boomerang joins the celebration of AC Milan’s 125th anniversary, the company extends its best wishes for many more years of success and unforgettable moments both on and off the field.
