TodayThursday, October 23, 2025

SOFTSWISS: A Year of Expansion, Innovation, and Industry Recognition

As SOFTSWISS celebrates over 15 years of leadership in the iGaming industry, the company reflects on a year of significant milestones, new product innovations, and strategic expansions into global markets.

Innovative Product Expansions

In 2024, SOFTSWISS introduced three groundbreaking products to its portfolio: the Lotto Software, the Retail Betting Solution, and an integrated Horse Racing module for its Sportsbook. These additions offer operators flexible, secure, and scalable tools to enhance their lottery and betting services.

Further solidifying its position as a market leader, SOFTSWISS’ Game Aggregator now boasts over 23,500 games from 280+ providers, making it the largest game hub in the industry. With powerful player engagement tools, it supports over 1,200 iGaming brands and sets a new standard for innovation and scale in the sector.

Strategic Global Expansion

SOFTSWISS’ global footprint expanded significantly through strategic acquisitions. By taking a majority stake in South Africa’s Turfsport, the company has strengthened its capabilities to deliver premium iGaming solutions in the African market. Similarly, a key investment in Germany’s Ously Games, the driving force behind the fast-growing European social casino SpinArena.net, opens up new opportunities in the social entertainment niche.

In another strategic move, SOFTSWISS welcomed Formula 1 legend Rubens Barrichello as its Non-Executive Director for the LatAm region. Barrichello’s racing expertise and connection to the Brazilian market are poised to offer unique insights and drive further business growth in South America.

Social Responsibility and Recognition

Amidst the devastating floods in Brazil, SOFTSWISS launched the “Help Brazil” campaign, rallying support from industry players to assist those affected. The initiative was widely embraced and earned the prestigious “Socially Responsible Initiative of the Year” award at the SBC Latinoamérica Awards.

15 Years of Industry Excellence

SOFTSWISS marked its 15th anniversary with a Grand Party in Lisbon, bringing together around 600 industry guests to celebrate the company’s journey. The company also achieved remarkable recognition in 2024, securing 22 industry awards, including Software Supplier of the Year, Best Platform Provider, Aggregator of the Year, and Crypto Company of the Year, among others.

Reflecting on the company’s success, Andrey Starovoitov, Co-CEO of SOFTSWISS, expressed his gratitude:

“New Year’s Eve is a time-honoured moment for reflecting, celebrating achievements, and learning from challenges. At this moment, we extend our heartfelt gratitude to our partners, clients, and our incredible team, whose dedication and hard work made this year truly remarkable.”

SOFTSWISS’ continuous growth and innovation demonstrate its commitment to providing cutting-edge iGaming solutions and expanding its global presence.