Boomerang Partners continues to shape the affiliate marketing landscape. In 2024, the company achieved fivefold growth in its betting segment, while the number of sports betting offers surged over sixfold. These milestones solidify Boomerang as a top choice for performance-driven companies, including IT Universe, now operating as FUMMA LTD, a leader in high-quality sports traffic.
Partnership Overview
FUMMA LTD, previously known as IT Universe, has collaborated with Boomerang Partners for over two years, focusing on scaling its sports traffic initiatives. In 2024 alone, FUMMA achieved an 18-fold increase in earnings and now actively drives traffic to nine Boomerang products.
Sanan Kamilli, Head of Sales and Business Development at FUMMA LTD, remarked:
“Boomerang’s sportsbook-focused affiliate program aligns perfectly with our target audience. It enables us to generate high-quality traffic that converts exceptionally well. We had multi-million campaigns together, and I’m talking about monster numbers. So we are proud and happy to have Boomerang as our partners.”
Boomerang’s Winning Formula
Boomerang equips its partners with tools, insights, and expertise to thrive in the competitive sportsbook market. Key elements of the partnership include:
- Diverse Portfolio: Access to a broad range of sportsbook brands across 35+ GEOs with strong conversion rates.
- Data-Driven Insights: Regular data sharing and optimization sessions to fine-tune campaigns for peak performance.
- Industry Expertise: Deep understanding of the sportsbook vertical, delivering solutions for measurable success
Sanan highlighted, “Boomerang is committed to transparency and collaboration. This allows us to optimize campaigns, which leads to impressive results.”
Results Delivered
FUMMA’s partnership with Boomerang Partners has yielded transformative results:
- Scaling Sports Traffic: Sports betting traffic increased by 18 times in 2024.
- Revenue Growth: Tailored campaigns and data-focused strategies drove significant revenue growth across multiple GEOs.
- Operational Excellence: Robust tracking tools and proactive support ensured smooth execution with minimal downtime.
Julia Makarova, Head of Affiliates at Boomerang Partners, stated:
“FUMMA is an example of a reliable partner focused on results. We are interested in stable and mutually beneficial growth in sports traffic. We provide our partners with detailed analytics, promotional materials, and round-the-clock support. They, in turn, supply us with quality traffic. This is an excellent demonstration of a situation when both parties benefit from partnership.”
Personal Touch and Events
Beyond campaigns, FUMMA and Boomerang’s partnership is characterized by a personal approach and shared enthusiasm. Industry events like iGB London, SBC Lisbon, and the Golden Boomerang Awards in Cyprus have strengthened their relationship. At the awards, FUMMA was recognized for its innovative campaigns.
Sanan reflected:
“Meeting Boomerang’s founders and team at these events reinforced my belief in their dedication and passion. All of this is pivotal to their success.”
The Future and Prospects
FUMMA’s collaboration with Boomerang Partners highlights the power of expertise and a shared commitment to success.
“We want to launch even more successful campaigns with Boomerang and achieve great results together,” Sanan concluded.
The partnership’s future is bright, with both companies set to continue redefining excellence in affiliate marketing.
