Sporting Risk, a leading expert in betting, forecasting, and analytics, has expanded its in-play football betting offering by adding eight new competitions. This latest development reinforces Sporting Risk’s reputation as an innovator in player props and Same Game Multi (SGM) betting.
A key highlight of this expansion is the introduction of BetBuilder CoPilot, a cutting-edge tool designed to enhance the SGM experience. This feature provides users with real-time insights and contextual recommendations, simplifying the market selection process and improving engagement.
By integrating these advancements, Sporting Risk has strengthened its position as a premier provider for operators seeking a Tier 1 football betting product. The update includes:
- An extensive range of player props offering unmatched depth.
- Expanded micro-markets to increase engagement opportunities.
- Dynamic bet prompts surfacing key in-play insights.
- Head-to-head matchups and pre-set SGM options for greater flexibility.
- Full in-play BetBuilder functionality, ensuring seamless user experiences.
Andy Phillips, Chief Commercial Officer at Sporting Risk, commented:
“Our commitment to innovation in in-play and player prop betting is what sets us apart. With eight new competitions and the launch of our BetBuilder CoPilot, we are providing operators with the tools to engage users, differentiate their offerings, and drive revenue. This is a significant step in making football betting more dynamic, data-driven, and user-friendly.”
With a single integration, Sporting Risk delivers an advanced and comprehensive football betting solution, catering to the evolving needs of operators and bettors alike.
