Earlier this week, GR8 Tech launched the ULTIM8 Sportsbook iFrame — and naturally, we had to find out what exactly makes it ultimate. So, we sat down with a lineup of GR8 Tech’s top experts to unpack the tech, the strategy, and the performance behind the name. What we found was a solution built to go live fast, scale faster, and deliver real, measurable results from day one.
So, what makes it ultimate?
ULTIM8 ADVANTAGE: Rich content that brings players back
Players nowadays are fairly spoiled with good content offers. So, to make one stand out, the content should be not just good, not even great, but ultimate — with an abundance of sports, events, and markets to bet on, all tailored to players’ expectations, however specific they are. With 50+ sports and esports, 25,000+ daily events, and 2,000+ markets, ULTIM8 Sportsbook iFrame offers the depth today’s players expect. The volume doesn’t stop there — the platform handles over 180,000 in-play events per month and processes up to 80,000 accepted bets per minute, ensuring real-time responsiveness even during peak traffic.
AI-driven models take care of content surfacing and real-time event suggestions, helping players discover what’s most relevant to them without operator micromanagement. But what really sets it apart is the unique, geo-specific content delivered through GR8 Tech’s in-house trading team.
“We build around actual player behavior in key regions rather than just following global schedules,” said Igor Kaufman, Head of the Sport Business at GR8 Tech. “The focus is on relevance, not volume.”
Whether it’s niche leagues or regionally trending events, ULTIM8 ensures that operators have the right content for their audience, delivered 24/7 — and that content doesn’t just engage players, it drives revenue too.
ULTIM8 CUSTOMIZATION: Frontend That Feels Native, Everywhere
The first impression of any sportsbook is its interface. For experienced operators, visual control isn’t just a branding preference, but something that gives a strong competitive edge.
ULTIM8 Sportsbook iFrame is designed to be fully adaptable, allowing operators to shape the layout, style, and visual flow to fit their unique market and brand identity. Whether targeting high-frequency bettors or fans of niche regional leagues, the frontend is built to reflect exactly what the audience expects, from navigation and widget placement to thematic elements. Content delivery, too, can be localized down to what appears in a specific region at a specific time, in the currency and language the player uses most.
“We’ve built ULTIM8 to let operators visually speak to their market,” said Denys Parkhomenko, CPO at GR8 Tech”
“Yes, our geo-specific approach runs deep through content, as Igor noted, but that relevance begins at the surface. Frontend flexibility is a core part of engagement.”
From sleek, minimalist UIs to content-rich, dynamic frontends tailored to sports-focused regions, ULTIM8 ensures that the first thing a player sees is already speaking their language.
ULTIM8 CONTROL With Streamlined Operations
“Operators want to engage players on their own terms, without being buried in complexity. ULTIM8 gives them that control — a full-featured, AI-powered CRM inside a user-friendly iFrame solution. No hassle, no difficult systems, just tools that work, right out of the box,” added Parkhomenko.
The ULTIM8 Sportsbook iFrame puts player engagement directly in the operator’s hands, combining ease of use with deep functionality. A powerful built-in CRM, supercharged by AI, includes a real-time recommendation engine, smart segmentation, and predictive engagement tools. Integrated bonuses, quests, loot boxes, and even AI-triggered promotions are all part of the gamification toolkit. Whether it’s a high-value bettor or a casual weekend player, ULTIM8 helps deliver the right message, at the right time, in a way that feels personal and relevant.
These tools help operators unlock up to 80% player retention with minimal operational resources, thanks to the convenient drag-and-drop Journey Builder. With it, even complex multi-step campaigns are easy to set up and manage, making advanced engagement strategies fully accessible to any operational team. With ULTIM8, operators get autonomy over player journeys, combined with automation that takes the pressure off daily operations.
ULTIM8 REVENUE: Turning Play into Pay
Revenue growth is about using the right tools to optimize every layer of the sportsbook. With ULTIM8, operators unlock a full stack of features built for player engagement and profitability at scale.
ULTIM8’s odds personalization can boost gross gaming revenue by up to +40%, while multi-bet boosting features and dynamic cashout options contribute another +3–5% and +2–5%, respectively. However, one of the most important performance drivers is smart margin management, which can add +15% to net profits.
All the ULTIM8 Sportsbook iFrame’s personalization features, dynamic cashout, and margin management tools are developed in-house, drawing on decades of hands-on experience. ULTIM8 is not just a plug-and-play solution; its performance is powered by expertise.
“ULTIM8 is called that for a reason,” said Sergey Ghazaryan, CRO at GR8 Tech. “Its every aspect is designed to deliver ROI. With high operational control and financial impact, it is an ultimate solution for operators who want not just a visually cool sportsbook, but a reliably profitable one.”
ULTIM8 SECURITY: Advanced Risk & Anti-Fraud
While ULTIM8 Sportsbook iFrame is built to be fast, flexible, and easy to operate, it doesn’t trade usability for protection. It combines advanced machine learning with real-time decision-making to proactively guard both player trust and operator revenue.
The system leverages Real-Time Bet Scoring (RTBS) and Real-Time Thread Fraud Detection to instantly analyze and assess every single wager before it’s even accepted. It’s a proactive defense, capable of neutralizing 100% of known attack vectors before they cause damage.
What sets ULTIM8 apart even further is its AI-powered risk segmentation. Using a combination of classical ML models and deep learning algorithms, it evaluates fraud risk at both the player and bet level with extreme precision — no manual oversight required. Also, because ULTIM8 is monitored continuously, 24/7, operators are always protected, with real-time alerts and automated decisions that kick in the moment anything suspicious is detected.
“Traditional fraud detection is slow. It analyzes data after the fact, often when the damage is already done. Our Real-Time Bet Scoring and AI-powered Risk Management offer a proactive, real-time approach that evaluates every bet even before it is accepted and settled,” said Artur Ashyrov, Deputy CEO and CTO at GR8 Tech
“By monitoring competitor odds across major sportsbooks in real-time, we immediately detect price mismatches and alert for arbitrage risk. A combination of classical ML algorithms and deep learning architectures helps us spot complex, nonlinear fraud patterns.”
Built for Mature Operators Who Want More — Now
Every feature in the ULTIM8 Sportsbook iFrame, from margin management and AI-powered content to personalized engagement and fraud-proof security, was developed in direct response to the real-world pain points that experienced operators deal with daily. Complex risk management? Covered. Custom front-end branding? Built-in. Localized content and full control over player journeys? As a baseline. All in a user-friendly, agile framework and optimized for growth.
On top of that, getting started with ULTIM8 doesn’t require months of development. GR8 Tech’s structured onboarding process, paired with detailed documentation and dedicated support, means most partners are able to go live within 2–3 weeks. In some cases, integration has been completed in as little as seven days.
All that considered, ULTIM8 Sportsbook iFrame — available at a live demo for a firsthand glance — is really the ultimate solution for operators who know what they need and are ready to get it.
