Hotdog Gaming x Pop Mart: Asia’s First IP Slot Series Signals Shift Toward Branded iGaming Content

Hotdog Gaming has launched a first-of-its-kind branded slot trilogy in partnership with Pop Mart, the global collectibles powerhouse best known for its designer toy IP. The collaboration, which brings Pop Mart’s iconic characters Labubu, Molly, and Crybaby into real-money gaming for the first time, represents a significant move toward character-driven, emotionally resonant content in iGaming.

“Labubu, Molly, Crybaby — from blind box shelves to bonus reels. A new slot era begins.”

The project introduces Asia’s first IP-powered slot series, designed to bridge fan engagement from the collectibles market with modern slot mechanics and mobile-first gameplay. It also positions Hotdog Gaming as one of the few studios in the region leading the charge on licensed content integration.

Commercial Performance and Strategic Positioning

Hotdog Gaming has recorded $12 million USD in gross gaming revenue in just four months. The success is being attributed to:

High brand affinity among Pop Mart’s collector base
Strong differentiation from traditional slot themes
First-mover advantage in the Asian IP-based content segment
Strategic support from syndicates including Lockdown168 and SSGAME

This marks a significant elevation of Hotdog Gaming’s role in the market — shifting from content provider to brand-driven content developer with cultural relevance and crossover appeal.

Inside the Pop Mart Slot Trilogy: Character-Led Gameplay

Each of the three slot titles is developed around the personality and visual world of its namesake character, offering varied volatility profiles and targeted features to suit different player segments.

Labubu Win

Theme: Mischievous and untamed
Features: Random wild drops, chaotic multipliers
RTP: 94.41% – 97.42%
Volatility: Medium (3/5)

Molly Win

Theme: Dreamy and imaginative
Features: Expanding reels, low-volatility spins
RTP: 94.39% – 97.51%
Volatility: Low (2/5)

Crybaby Win

Theme: Emotionally intense
Features: Emotion meter bursts, sticky free spins
RTP: 94.55% – 97.49%
Volatility: High (4/5)

These titles deliver more than gameplay — they offer a format that mirrors the collect-and-connect appeal of the designer toy world, translated into slot mechanics.

Distribution and Operator Integration

All three games are now live across supported platforms and are fully integrated via Hotdog Gaming’s Mega Mixaggregation system. Operator-ready features include:

Buy Feature
Demo Mode
Compatibility across mobile and desktop
Support for 15+ languages including English, Chinese, Thai, Vietnamese, Japanese, and Spanish

Operators connected to the Mega Mix system can onboard the IP trilogy immediately.

IP as a Growth Lever in Online Casino Content

This collaboration is part of a growing trend in iGaming: the strategic use of third-party intellectual property to differentiate offerings and drive long-term player value.

“Gaming meets emotion. Collectibles meet conversion. Not copied. Not reskinned. Authentically collectible.”

With increasing saturation in generic slot content, brand-driven games like Labubu Win, Molly Win, and Crybaby Winpoint toward a next phase of iGaming content development — one that borrows from consumer brand storytelling to deliver deeper engagement and cross-sector marketing potential.