SOFTSWISS, the global tech company behind a suite of advanced iGaming solutions, has introduced a significant new feature within its Jackpot Aggregator platform: Paid Participation Campaigns. This update is set to offer players a more exclusive jackpot experience while unlocking fresh revenue opportunities for operators.
The new feature allows operators to launch jackpot campaigns—such as prize drops, multi-prizes, or the widely recognised Prime Network Jackpot—that require players to pay an entry fee to participate. In contrast to standard jackpot formats triggered solely by gameplay, these campaigns allow players to voluntarily buy in, creating a more premium, limited-entry environment.
This approach not only boosts engagement but also significantly enhances players’ chances of winning, offering a more tailored and high-stakes experience. With fewer participants and more defined prize pools, these campaigns introduce a dynamic that stands out from traditional jackpot offerings.
“Adding Paid Participation Campaigns expands our Jackpot Aggregator ecosystem with even more flexible engagement tools. Combined with existing mechanics like multi-prizes, drops, and others, operators now have a powerful toolkit to design retention strategies that match their brand goals and player preferences,”
said Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.A Win-Win for Operators and Players
From the operator’s perspective, Paid Participation Campaigns offer an important strategic advantage. By collecting entry fees from participants, the prize pool is partially or fully funded by the players themselves—dramatically reducing the operator’s financial exposure.
In addition, operators running these campaigns benefit from enhanced collaborations with game providers whose titles are featured within them. These partnerships create new co-marketing opportunities, increasing visibility and engagement for both parties.
The model builds on the earlier success of the Prime Network Jackpot, which pools contributions from multiple operators. With Paid Participation Campaigns, however, the funding shifts directly to players—offering a more sustainable and scalable path to running large-scale jackpots.
Raising the Bar in iGaming Innovation
With the launch of this feature, SOFTSWISS further strengthens its reputation as a forward-thinking technology partner in the iGaming sector. The company continues to lead in delivering tools that help operators elevate player retention, introduce personalisation, and maximise profitability—all without compromising user experience.
As engagement mechanics evolve, SOFTSWISS’ Jackpot Aggregator is now equipped to meet diverse operator goals with greater precision—proving once again that the future of jackpots is not just bigger, but smarter.
