Boomerang Partners, one of the fastest-growing affiliate marketing agencies in the gambling and betting sector, has been shortlisted for six prestigious categories at the SBC Affiliate Leaders Awards 2025. The event recognises the visionaries shaping the future of the iGaming affiliate and operator landscape, with winners decided by public vote open until 21 August.
The categories in which Boomerang is nominated include:
- Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
- Affiliate Marketing Manager of the Year – Darina Sharban, Affiliate Team Lead, Boomerang Partners
- Affiliate Programme of the Year – Large – Boomerang Partners
- Best Affiliate Programme – Boomerang Partners
- Social Media Campaign of the Year – Boomerang Partners
- Affiliate Leader of the Year
The shortlist highlights Boomerang’s remarkable achievements between 2024 and 2025, a period in which the company delivered standout results across multiple business segments.
Milestones Achieved in 2024–2025
- 5x increase in profit from the online betting segment
- 2x increase in online gambling segment revenue
- +120% growth in the number of partners
- +194% increase in sports traffic
- 6x growth in the number of online sports betting offers
- +6 new products added to the portfolio (totalling more than 17)
- 1.5x increase in product users
2025 also marked the first anniversary of Boomerang’s strategic partnership with AC Milan, a collaboration that has elevated its brand visibility on the global stage. The year also saw the successful second season of the Golden Boomerang Awards tournament, bringing together over 400 affiliate teams worldwide.
The awards ceremony, held in May 2025 at Milan’s iconic San Siro Stadium, honoured winners across 11 categories, followed by a high-profile networking event and charity auction.
Voting for the SBC Affiliate Leaders Awards remains open until 21 August, with winners to be announced on 17 September at Lisbon’s MEO Arena.
