Saxo Bank Japan is set to broaden its trading platform with more than 100 new European stocks, reinforcing its position as one of Japan’s most globally diversified investment providers.
Starting November 5, 2025, the Japanese arm of the Danish financial institution will list approximately 130 additional shares from major European exchanges, offering investors broader access to well-known brands such as Novo Nordisk, Ferrari, Inditex, Nestlé, Novartis, ABB, and UBS Group.
Strengthening Global Market Access
The expansion adds to Saxo Bank Japan’s existing lineup of more than 10,000 international stocks across the United States, Germany, France, China, and Hong Kong.
With the addition of companies from Denmark, Italy, Spain, and Switzerland, Saxo aims to give Japanese investors exposure to a diverse range of sectors including pharmaceuticals, consumer goods, and automotive manufacturing.
“We will continue to expand our product lineup to accommodate a wide range of markets and themes, striving to be even more useful to our customers in their investment strategies,” the company said in a statement.
The move reflects growing demand among Japanese retail investors for access to established foreign markets amid ongoing efforts to diversify portfolios beyond local equities.
Growing Trend Among Japanese Brokers
Saxo Bank Japan’s latest move follows a broader shift within Japan’s brokerage sector, as more firms open access to international stocks.
Local traders are increasingly drawn to global companies with strong fundamentals and consistent performance, particularly in Europe and the U.S., as domestic markets face slowing growth.
Recent surveys conducted by Saxo have shown that Japanese retail traders trust Wall Street equities more than their domestic market, citing higher transparency and liquidity.
Recent Collaborations and Global Growth
Beyond Japan, Saxo continues to strengthen its global footprint through industry partnerships and product innovations.
In October, the firm joined the Platforms Association, a UK-based group representing investment platform providers serving both retail clients and financial advisers.
The association was launched in September 2024 to address policy and regulatory challenges across Europe’s investment sector.
Saxo’s UK operations have seen a surge in younger investors, with clients under 25 now accounting for 15% of new sign-ups — up from 9% the previous year.
Meanwhile, in Singapore, Saxo recently introduced fractional share trading, enabling investors to buy portions of shares across multiple asset classes with flexible amounts.
The feature was designed to make investing more accessible by allowing smaller-scale traders to diversify their holdings without large upfront capital requirements.
Positioning for Broader International Reach
Saxo Bank Japan’s expanded European stock offering underscores the firm’s ambition to become a top destination for globally minded retail investors.
By providing exposure to high-performing European markets and partnering with international organizations, the company continues to align itself with the evolving habits of investors seeking borderless trading opportunities.
