Imperium Comms, a PR and publisher management agency, has announced a strategic partnership with InterMiami365, becoming the news publication’s exclusive advertising partner.
The partnership will see Imperium Comms manage the full spectrum of advertising operations for InterMiami365.com, including display advertisements, branded placements, and the publication and distribution of press releases across the site’s expanding readership.
InterMiami365 is the latest news platform to join Imperium Comms’ network, with the agency having similar partnerships in place with dozens of other print and digital publishers.
Other news platforms which are already part of Imperium Comms’ network include Reuters – one of the largest news agencies in the world – and Formula1News.co.uk, which was founded by Imperium Comms Managing Consultant Suliman Mulhem.
The agency launched its publisher management services in early 2025, and they are aiming to secure exclusive advertising rights with more news platforms, as publishers look to optimize their advertising revenues amid challenges emerging from Google’s AI Search and Google Zero.
Prior to this, Imperium Comms primarily provided PR and SEO services to client accounts that were outsourced to it via other partnered agencies. It also worked directly with governmental clients, such as the Kurdish Reginal Government.
How is Google’s AI Rollout Impacting Publishers?
Google’s shift toward AI-powered summaries is altering user behavior. Features such as AI Overviews and other chatbot-style response tools present condensed answers at the top of the results page, often using information drawn from publishers’ own reporting. In many cases, users now get what they need directly from Google without clicking through to the websites that produced the underlying content.
Publishers have reported that when these AI summaries appear, click-through rates can drop dramatically. Some outlets have observed declines of 40–80 percent for certain types of queries, particularly informational searches such as explanations, guides, and how-to topics. These are precisely the categories that historically drove the bulk of organic traffic for many news and reference sites.
Less traffic means fewer ad impressions, and in turn, lower advertising revenue. Many publishers — especially those dependent on organic search — are experiencing measurable revenue drops as fewer users reach their websites. Some have reported declines of 20–30 percent in advertising income corresponding with reduced search traffic.
Even large media organizations are feeling the impact, with organic search now making up a smaller share of overall readership than in previous years. Smaller publishers, niche blogs, and independent news outlets face an even harsher reality – and hundreds of publishers have been forced to lay off journalists or shutter their operations entirely in the last 18 months.
