Betsson AB is reportedly exploring a move to acquire crypto casino brands owned by Yolo Group as the industry shifts toward regulated digital asset gambling frameworks.
Reports suggest Betsson is assessing Sportsbet.io and Bitcasino.io while Yolo pivots its strategy toward fully regulated operations under a unified brand direction.
The potential transaction has been valued at under €50 million, reflecting both opportunity and caution in a sector still developing formal regulatory structures globally.
Executives See Long-Term Potential In Regulated Crypto Gambling
Betsson CEO Pontus Lindwall previously said “momentum is building” for crypto casino regulation, while warning that the segment remains a long-term strategic consideration rather than an immediate priority.
“The sector is cautiously getting there,” Lindwall said.
“In the medium term, I do expect a gradual uptick in regulated crypto offerings. Regulatory frameworks are evolving – for instance, the EU’s MiCA regulations are laying groundwork for how digital assets are handled, and some forward-looking regulators are open to the idea, provided strict AML controls are in place.”
Regulatory Clarity Expected To Drive Adoption
Operational CEO Jesper Svensson echoed that optimism, arguing regulatory evolution is beginning to match changing consumer behaviour across entertainment and gaming ecosystems.
“It’s already evolving, as regulation starts catching up with user behaviour,” Svensson told iGB.
“Crypto adoption is high in many markets and that’s increasingly extending into entertainment and gaming. As regulatory clarity improves – with frameworks like MiCA in Europe and similar efforts in other regions – we’ll likely see broader, more structured adoption over time.”
UAE Central To Yolo’s Regulated Strategy Pivot
Yolo has secured vendor licences in the UAE for subsidiaries Hub88 Holdings and Live Online Gaming Services, positioning itself as a supplier within one of the newest regulated gambling markets.
B2B CEO Lara Falzon said the company was “all in” on the UAE as part of a strategy focused on credibility, compliance, and building a fully connected entertainment platform.
“Yolo is entering the UAE market with a complete ecosystem offering, live studio experiences, slots and aggregation services,” Falzon said.
