Hailey Bieber, formerly known as Hailey Baldwin, has an estimated net worth of $300 million, a figure that stands entirely separate from husband Justin Bieber’s own $200 million fortune.
The model and entrepreneur’s net worth received a massive boost following the May 2025 sale of her skincare brand Rhode to e.l.f. Beauty (NYSE: ELF) for $1 billion.
The deal was structured as $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in additional performance-based earnouts tied to the brand’s future results.
Estimates suggest Hailey owned between 50% and 70% of Rhode, meaning her personal take from the sale could range from $309 million to $433 million after federal and California state taxes.
Born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, she is the daughter of actor Stephen Baldwin, the youngest of the four Baldwin brothers.
As a young girl, Hailey dreamed of becoming a classical ballet dancer but was forced to abandon that path after suffering a foot injury during training.
She pivoted to modeling, signing with Ford Models before landing her first “Vogue” appearance in January 2015 and runway spots for Tommy Hilfiger, Ralph Lauren, and Versace.
In 2016, she signed with IMG Models and expanded her portfolio with campaigns for UGG, Karl Lagerfeld, Tory Burch, and Dolce and Gabbana across major fashion weeks worldwide.
She also co-hosted a TBS show called “Drop the Mic” alongside rapper and actor Method Man starting in May 2017, broadening her media presence beyond the runway.
Hailey married Justin Bieber in a private civil ceremony in New York City in fall 2018, with a larger celebration held at Montage Palmetto Bluff in South Carolina on September 30, 2019.
She launched Rhode in June 2022 with just three core products, the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment, all priced between $16 and $30.
Products sold out within minutes of launch, with waitlists surpassing 100,000 signups and one restock seeing 36 units of the Peptide Glazing Fluid sell every single second.
Rhode generated $212 million in net sales in the twelve months ending March 2025 and ranked as the number one skincare brand in earned media value in 2024.
Following the e.l.f. Beauty acquisition, Hailey will remain deeply involved with the brand as chief creative officer and head of innovation, also serving as a strategic advisor to both companies.
The Biebers have also built a substantial real estate portfolio, including a $28.5 million Beverly Hills mansion purchased in August 2020 in the gated community of Beverly Park.
With a $300 million net worth driven by modeling, media, and one of the most successful celebrity beauty brand exits in history, Hailey Bieber has firmly established herself as a force far beyond her famous last name.
