Apptopia has released a new report tracking daily active user trends across major sportsbook and prediction market apps during the 2026 FIFA World Cup.
The report covers DraftKings Inc (DKNG), Flutter Entertainment PLC (FLUT), Caesars Entertainment Inc (CZR), MGM Resorts International (MGM), Kalshi, and Polymarket.
According to the findings, sportsbook app daily active users peaked on June 15 and have since retreated from those highs as the tournament progressed.
Prediction market apps, by contrast, have shown continued daily active user growth throughout the World Cup without a similar pullback.
The divergence highlights a meaningful behavioral difference between traditional sports bettors and users of newer prediction market platforms during major sporting events.
Apptopia analyzed inflections across several metrics including downloads, daily active users, and average sessions per daily active user.
The Boston-based firm also used its U.S. consumer device panel to examine how the demographic makeup of these apps has been shifting during the tournament.
The data reveals which users across these platforms are increasingly turning to competitor apps, signaling potential churn risks for established sportsbook operators.
Apptopia’s proprietary consumer panel tracks engagement and cross-app behavior across 15 million devices, giving institutional investors an early view of consumer trends.
The company serves as the flagship mobile data provider for Bloomberg and is also the leading mobile data provider of YipitData, giving its findings broad reach across the investment community.
For sportsbook operators like DraftKings and Flutter, the data may signal that World Cup engagement was more front-loaded than anticipated, concentrated around the early stages of the competition.
Prediction market platforms such as Kalshi and Polymarket appear to be capitalizing on sustained user interest, potentially benefiting from a different type of engaged user base that stays active longer.
The report underscores the growing importance of alternative mobile data in helping investors assess consumer behavior ahead of quarterly earnings reports.
