Apptopia has released a new report examining the relationship between prediction market platform Kalshi and major online sports betting operators across the United States.
The report covers DraftKings Inc (DKNG), Flutter Entertainment PLC (FLUT), Caesars Entertainment Inc (CZR), and MGM Resorts International (MGM), along with the broader online sports betting market.
A central focus of the research is whether Kalshi is drawing users away from established sportsbook platforms or whether its growth runs parallel to them.
The report takes a close look at retention rates for new users across DraftKings Sportsbook, FanDuel Sportsbook, and the Kalshi mobile app following the World Cup.
The World Cup served as a major catalyst for app engagement activity across both the online sports betting and prediction market categories.
Apptopia’s data tracks cross-app behavior to determine the degree to which Kalshi is or is not stealing users from DraftKings specifically.
The research also compares Kalshi user volume and engagement in states where online sports betting is legal versus states where it remains prohibited.
Those geographic comparisons may reveal whether Kalshi is filling a gap for users who lack access to traditional sportsbook platforms in their home states.
Apptopia operates a proprietary consumer panel of 15 million devices that tracks engagement and cross-app behavior across the mobile landscape.
The company describes its data as an early indicator of consumer trends that affect company revenues, helping institutional investors make informed decisions ahead of earnings releases.
Apptopia is the leading mobile data provider of YipitData and specializes in mobile app intelligence on publicly traded companies and their competitors.
The full report is available to institutional investors and provides a detailed breakdown of how consumer behavior is shifting across competing apps in the sports betting and prediction market space.
