VF Corporation (NYSE: VFC) director Richard Carucci purchased 20,000 shares of the apparel giant on August 13, 2026, paying a weighted average price of $14.73 per share.
The total transaction value came to approximately $295,000, representing a 6% increase in Carucci’s direct equity holdings in the company.
Following the purchase, Carucci now holds approximately 356,000 shares directly, giving him a post-transaction stake valued at roughly $5.25 million.
The transaction occurred as VFC shares traded near $14.87 at the August 14 market close, suggesting Carucci moved quickly ahead of any near-term price movement.
The buy came after the stock delivered a 13% one-year total return as of the August 13 transaction date, indicating the director was willing to add exposure after meaningful gains.
Denver-based VF Corporation reported trailing twelve-month revenue of $9.5 billion and net income of $274.2 million for the period ending August 14, 2026.
The $5.8 billion company operates across three primary business segments, Outdoor, Active, and Work, serving consumers through both direct and wholesale distribution channels globally.
VF Corporation is in the middle of a significant turnaround effort, having sold the Supreme brand for $1.5 billion and Dickies for $600 million to focus on reducing its $4 billion net debt load.
The company’s flagship Vans brand remains a concern, with sales declining 8% last quarter, though its North Face and Timberland brands delivered single-digit growth in the same period.
Overall company sales, excluding Dickies, have been positive or flat in each of the last four consecutive quarters, which analysts view as a tentative sign of stabilization.
Carucci’s stake now represents a 0.0906% ownership position in VF Corporation, which employs approximately 26,000 people across global markets in the Americas, Europe, and Asia-Pacific.
Insider purchases of this scale are generally viewed as a vote of confidence, though the transaction represents a relatively modest addition relative to the director’s existing $5 million position.
VFC stock currently trades at approximately 7.5 times EBITDA, a valuation level that some investors may find attractive given the company’s branded portfolio and ongoing restructuring progress.
The key question for investors watching VFC remains whether Vans can stabilize its sales and margins, as that brand’s recovery is widely seen as central to any sustained turnaround story.
