Musk Appoints Joe Benarroch as Chief Executive

Mr. Benarroch begins his new position on Monday and will focus on business operations.

Musk Appoints Joe Benarroch as Chief Executive
Musk Appoints Joe Benarroch as Chief Executive

Joe Benarroch, a senior NBCUniversal executive, has joined Twitter as Elon Musk continues to reorganise the social media platform's leadership.

Mr. Benarroch begins his new position on Monday and will focus on business operations.

It comes less than a month after Linda Yaccarino, the director of advertising at NBCUniversal, was named Twitter's new CEO.

She will assume the position currently held by Mr. Musk, who will continue to be intimately involved with the business.

Mr. Benarroch has already modified his LinkedIn profile to reflect his move to Twitter's New York office.

He also posted an announcement about his move that said:

"I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together."

On Twitter, Ms Yaccarino said:

"Welcome to the flock @benarroch_joe! From one bird to the next."

Powered by Froala Editor